‘Ondo’ is a word from Euskera, the Basque language, meaning good, well, or right. In the world of cycling, it captures the spirit of the Basque Country - where passionate crowds line the mountain roads, cheering riders with cries of ‘ondo!’, as they push to their limits. For Ondo Sports, the word embodies our philosophy: doing things the right way, supporting athletes with passion and precision, and building a community that celebrates progress as much as performance.